The lowest average media buyer salary states are South Dakota, Montana, and Nebraska. Media buyers are in charge of purchasing ad space or time on various media platforms such as TV, radio, print, or digital. To summarize, a Media Buyer is a technical role responsible for deploying targeted ad campaigns to the right target audience. Their role involves strategizing, identifying target audiences, setting up campaigns, tracking and optimizing results, and creative testing and iteration. As a media buyer coming on to a new account, their primary role will be to mix and match different audiences with creatives, landing pages, and more to find which campaigns, ad sets, and ads can scale profitably.
Growth Rate
Finding an amazing paid social buyer will come down to attracting the right candidate with a stand-out job description. It is important to remember that hiring a media buyer comes with additional costs, such as your ad spend, sourcing, and creating high-converting advertising creative. More so, the total cost of a media buyer is much higher than their salary or hourly rate alone. A Facebook media buyer is responsible for deploying ad creative across all Meta advertising channels, including Facebook Ads Platform, Instagram ads, Audience networks, Whats App, FB Messenger, and more. In more recent months, the role of Creative Strategy has also become more important when strategizing a successful paid media campaign.
Total Housing Budget
When looking at a brand’s paid digital channels, Google ads have always had a giant slice of the pie with massive advertising inventory. The Google ads ecosystem, often known as “Ad Words,” includes traditional display and banner ads and search advertising, and you can even run YouTube ads from their platform. Due to the average demographic on Snapchat, they market their ad product as a great way to connect with young customers. With a highly active user base, Snapchat ads can be a great way to build awareness for your brand.
Media Buyer salary trends
The world’s largest dataset on ads – nothing says data-driven decisions Media Buyer job like Foreplay. Some google ad alternatives would be other search engine-focused ad networks such as Bing ads which have traditionally lower volume but may be less competitive. If you are wondering how to run Snapchat ads for your brand, they have a programmatic platform similar to Facebook and TikTok.
What is the Pay by Experience Level for Media Buyers?
Audience Targeting is at the core value of most modern programmatic advertising platforms. Whether you buy media on Facebook, Google, or TikTok ads, each has different methods for narrowing down your target audiences. The highest-paying states for media buyers are Vermont, Massachusetts, and New Jersey.
What are the Responsibilities of a Media Buyer?
All media campaigns purchased from Meta are deployed through their platform known as the “Meta Ads Manager,” formerly Facebook ads manager. Compare media buyer salaries for individual cities or states with the national average. The highest paying types of media buyers are landman, senior buyer, and senior purchasing agent. The most important role of a media buyer is that of the negotiator – this ensures that clients are getting the most value for the ad space they purchase. Finally, media buyers should be able to create value for advertising clients by finding or creating deals. In conclusion, if you are looking for a dynamic job that requires strong communication and analytical skills, as well as negotiation strategies and attention to detail, a media buyer is the perfect position for you.
Most Common Benefits for Media Buyers
Depending on the size of your marketing team, this could be an entirely independent role that works closely with the person deploying media.
You have to conduct marketing research and analyze demographics, participate in media planning to identify target audiences, and optimize plans and budgets according to the best media mix.
Entry-level positions (Junior Level) start at $45,060 – $60,080, while experienced professionals (Senior Level) can earn up to $90,120 – $135,180.
Purchasing ad space on Pinterest is very similar to other digital media platforms.
As a media buyer coming on to a new account, their primary role will be to mix and match different audiences with creatives, landing pages, and more to find which campaigns, ad sets, and ads can scale profitably.
The salary for a media buyer varies depending on their degree of experience, where they live, and the size of the business they work for. The typical base pay for a media buyer in the United States is reportedly around $60,000 per year, according to Glassdoor. Senior media buyers make the highest salaries, but salaries can vary from $40,000 to $91,000 annually. In today’s digital marketing climate, media buyers are in high demand, so you must write a rock-star-level job description to attach a-players to your organization.
Time Zones
Often confused with media buyers, a Social Media Manager manages an organization’s organic presence and engages with its audience on social media accounts like Facebook, Twitter, Instagram, and LinkedIn.
In conclusion, if you are looking for a dynamic job that requires strong communication and analytical skills, as well as negotiation strategies and attention to detail, a media buyer is the perfect position for you.
First and foremost, it offers a dynamic and exciting career in the fast-paced world of advertising and marketing.
The ultimate goal of a media buyer is to create effective, cost-effective campaigns that reach the right audiences and drive business results.
Despite the difficulties, media purchasing can be satisfying for those who value a vibrant workplace and the chance to support the success of some of the biggest and most prestigious businesses in the world.
Due to the average demographic on Snapchat, they market their ad product as a great way to connect with young customers.
Many media buyers begin their careers as marketing coordinators or media planners. For instance, some Coca-Cola media buyers began as marketing coordinators and advanced to media buyer positions after getting experience. Similarly, daily campaign results analysis by Nestle’s media buyers ensure that campaigns produce the intended effects, such as increased website traffic or higher sales figures. The ultimate goal of a media buyer is to create effective, cost-effective campaigns that reach the right audiences and drive business results. Finding the ideal candidate to join your marketing team can often be difficult because the skill can lead to better-than-average freelance income on platforms like Upwork.
Media buyers should always prepare additional options to ensure fast solutions to unforeseen purchasing issues. The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Based on a standard 40-hour work week, Line code Media Buyers in United States typically earn between $30.69 and $41.52 per hour per hour. Rates may vary depending on location, experience level, and specific employer. We did a deep dive into Sporty & Rich’s advertising playbook to reveal how they’ve mastered the art of fashion marketing through strategic ad creative execution.
The lowest average media buyer salary states are South Dakota, Montana, and Nebraska. Media buyers are in charge of purchasing ad space or time on various media platforms such as TV, radio, print, or digital. To summarize, a Media Buyer is a technical role responsible for deploying targeted ad campaigns to the right target audience. Their role involves strategizing, identifying target audiences, setting up campaigns, tracking and optimizing results, and creative testing and iteration. As a media buyer coming on to a new account, their primary role will be to mix and match different audiences with creatives, landing pages, and more to find which campaigns, ad sets, and ads can scale profitably.
Growth Rate
Finding an amazing paid social buyer will come down to attracting the right candidate with a stand-out job description. It is important to remember that hiring a media buyer comes with additional costs, such as your ad spend, sourcing, and creating high-converting advertising creative. More so, the total cost of a media buyer is much higher than their salary or hourly rate alone. A Facebook media buyer is responsible for deploying ad creative across all Meta advertising channels, including Facebook Ads Platform, Instagram ads, Audience networks, Whats App, FB Messenger, and more. In more recent months, the role of Creative Strategy has also become more important when strategizing a successful paid media campaign.
Total Housing Budget
When looking at a brand’s paid digital channels, Google ads have always had a giant slice of the pie with massive advertising inventory. The Google ads ecosystem, often known as “Ad Words,” includes traditional display and banner ads and search advertising, and you can even run YouTube ads from their platform. Due to the average demographic on Snapchat, they market their ad product as a great way to connect with young customers. With a highly active user base, Snapchat ads can be a great way to build awareness for your brand.
Media Buyer salary trends
The world’s largest dataset on ads – nothing says data-driven decisions Media Buyer job like Foreplay. Some google ad alternatives would be other search engine-focused ad networks such as Bing ads which have traditionally lower volume but may be less competitive. If you are wondering how to run Snapchat ads for your brand, they have a programmatic platform similar to Facebook and TikTok.
What is the Pay by Experience Level for Media Buyers?
Audience Targeting is at the core value of most modern programmatic advertising platforms. Whether you buy media on Facebook, Google, or TikTok ads, each has different methods for narrowing down your target audiences. The highest-paying states for media buyers are Vermont, Massachusetts, and New Jersey.
What are the Responsibilities of a Media Buyer?
All media campaigns purchased from Meta are deployed through their platform known as the “Meta Ads Manager,” formerly Facebook ads manager. Compare media buyer salaries for individual cities or states with the national average. The highest paying types of media buyers are landman, senior buyer, and senior purchasing agent. The most important role of a media buyer is that of the negotiator – this ensures that clients are getting the most value for the ad space they purchase. Finally, media buyers should be able to create value for advertising clients by finding or creating deals. In conclusion, if you are looking for a dynamic job that requires strong communication and analytical skills, as well as negotiation strategies and attention to detail, a media buyer is the perfect position for you.
Most Common Benefits for Media Buyers
Depending on the size of your marketing team, this could be an entirely independent role that works closely with the person deploying media.
You have to conduct marketing research and analyze demographics, participate in media planning to identify target audiences, and optimize plans and budgets according to the best media mix.
Entry-level positions (Junior Level) start at $45,060 – $60,080, while experienced professionals (Senior Level) can earn up to $90,120 – $135,180.
Purchasing ad space on Pinterest is very similar to other digital media platforms.
As a media buyer coming on to a new account, their primary role will be to mix and match different audiences with creatives, landing pages, and more to find which campaigns, ad sets, and ads can scale profitably.
The salary for a media buyer varies depending on their degree of experience, where they live, and the size of the business they work for. The typical base pay for a media buyer in the United States is reportedly around $60,000 per year, according to Glassdoor. Senior media buyers make the highest salaries, but salaries can vary from $40,000 to $91,000 annually. In today’s digital marketing climate, media buyers are in high demand, so you must write a rock-star-level job description to attach a-players to your organization.
Time Zones
Often confused with media buyers, a Social Media Manager manages an organization’s organic presence and engages with its audience on social media accounts like Facebook, Twitter, Instagram, and LinkedIn.
In conclusion, if you are looking for a dynamic job that requires strong communication and analytical skills, as well as negotiation strategies and attention to detail, a media buyer is the perfect position for you.
First and foremost, it offers a dynamic and exciting career in the fast-paced world of advertising and marketing.
The ultimate goal of a media buyer is to create effective, cost-effective campaigns that reach the right audiences and drive business results.
Despite the difficulties, media purchasing can be satisfying for those who value a vibrant workplace and the chance to support the success of some of the biggest and most prestigious businesses in the world.
Due to the average demographic on Snapchat, they market their ad product as a great way to connect with young customers.
Many media buyers begin their careers as marketing coordinators or media planners. For instance, some Coca-Cola media buyers began as marketing coordinators and advanced to media buyer positions after getting experience. Similarly, daily campaign results analysis by Nestle’s media buyers ensure that campaigns produce the intended effects, such as increased website traffic or higher sales figures. The ultimate goal of a media buyer is to create effective, cost-effective campaigns that reach the right audiences and drive business results. Finding the ideal candidate to join your marketing team can often be difficult because the skill can lead to better-than-average freelance income on platforms like Upwork.
Media buyers should always prepare additional options to ensure fast solutions to unforeseen purchasing issues. The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Based on a standard 40-hour work week, Line code Media Buyers in United States typically earn between $30.69 and $41.52 per hour per hour. Rates may vary depending on location, experience level, and specific employer. We did a deep dive into Sporty & Rich’s advertising playbook to reveal how they’ve mastered the art of fashion marketing through strategic ad creative execution.
